News
21/02/2008 - Jingle Networks & Dial Directions to offer directory assistance
Jingle Networks & Dial Directions are offering a directory assistance industry-first by providing callers with voice-activated driving directions via SMS.
Callers will receive an SMS with turn-by-turn directions to any listing.To get driving directions to a listing, callers need only speak their starting address – such as '2594 Broadway' or '16th and Washington' -- and instantly receive turn-by-turn directions by text message. The service will be available in SF Bay Area, Chicago and Los Angeles starting March 1, with nationwide availability 30 days later.
Callers to 1-800-FREE411 can ask for directions to any directory listing and receive them by SMS.
For Advertisers: The 20 million consumers who call 1-800-FREE411 now have another free service benefit and advertisers have exciting new opportunities to reach consumers. The addition of directions to 1-800-FREE411 further enhances Jingle’s leadership in advertiser supported Directory Assistance services. Jingle’s business model has been proven exceptionally successful through dramatic audience growth as well as adoption by over 90,000 local and national advertisers. Now with driving directions, Jingle’s FREE 411 service offers more information to callers than is available through expensive fee-based 411.
For Consumers: The partnership with Dial Directions provides an easy way to get directions sent straight to their ‘mobile inbox’. For advertisers, Jingle’s new directions feature creates even more opportunities to reach a large, ready-to-buy audience based on geo-targeting – creating an even more attractive marketing medium. In addition, information delivered via SMS gives businesses the benefit of a potentially longer impression period while sitting in the SMS inbox.
Colleen Wickwire | Account Executive| SHIFT Communications |
phone: 415.591.8414| cell: 858-336-1078
email: cwickwire@shiftcomm.com
linkedin: http://www.linkedin.com/in/colleenwickwire
web: shiftcomm.com | blog: www.pr-squared.com | subscribe
| SHIFT named "Agency of the Year" - American Business Awards, 2007
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