News
05/01/2004 - 118 Directory Enquiries research study - UK consumers’ perceptions and use of the new 118 Directory Enquiries Services.
118tracker.com the single most up-to date source of information in the DQ market place is carrying out a large scale research study. This quantitative telephone survey will investigate consumers’ perceptions of the new directory enquiries services and will provide unique insight into:
Current usage patterns
118 Providers of choice
User migration
Marketing effectiveness
The study will target current 118 UK users. Working with many of the leading DQ providers (more than 40% currently subscribe to 118tracker.com) areas of specific interest will be:
How to attract users to your service
User retention
Predicted future usage
Current & future trends
Critical quality factors
Decision making factors
The research output will be released in March 2004.
This unique research opportunity is now open to sponsors.
Your organisation could benefit from a guiding role as a sponsor from ₤500-₤2500 or you may purchase the generic report output for ₤1995 + VAT
Register your interest immediately with: megan.smith@118tracker.com
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