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27/09/2007 - Unique Pay Per Call Service For Advertisers
The Pay Per Call service allows advertisers the ability to generate phone calls from their potential clients through their online marketing campaigns and only pay for the calls that they receive.Advertisers will be able to advertise to consumers who are searching for local businesses and wish to interact with a live person. Pay Per Call advertisers will also be allowed to run their ads across advertising networks, which consists of free directory assistance service providers, mobile search, leading search engines and Internet yellow page directories.
In near future the implementation of such service will provide all advertisers with an interactive marketing strategy that delivers more than just Web site traffic. Pay Per Call’s ability to deliver prospects who are close to a point of sale is yet another way that helps pay-per-click customers drive a higher rate of ROI from their interactive marketing campaigns and manage their strategies.
Pay Per Call can be quickly setup using a few easy steps: customers first create a simple text ad, select their service areas and business categories; and set their phone call lead price using a bid for placement system that will help determine how high in the search results an ad will appear.
Certainly, there is a doubt how efficient will be this service and, of course, how to avoid frauds and bots?? We will see in near future and will make our own conclusions using statistics and responses from advertisers.
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