News
02/08/2007 - Apptera Serves Relevant Ads for eBay Auction Calls
Palo Alto, CA – AlwaysOn Summit -- August 1, 2007 – Apptera announced today that its MobileAd Technology is the ad serving technology behind UnWired Nation’s Voice Publishing Platform that also powers eBay Phone Alerts. The new ad-sponsored outbound publishing platform and Apptera MobileAd Technology provides the opportunity for businesses of all sizes to monetize interactive calls with voice ads, hence, allowing businesses to advertise directly to mobile users.
UnWired Nation powers eBay’s Phone Alerts product, via their Unwired Buyer for eBay service, updating users on their bidding status and providing a convenient way for them to bid on listings when they can’t be at the computer during the final few minutes before the auction closes. By integrating Apptera’s MobileAd Technology with all calls to eBay users and others, businesses – large and small – can reach this and other desirable demographics of web-savvy shoppers through In-Call advertising.
“The Apptera solution is a natural addition to our already successful UnWired Buyer for eBay product,” said Indraj Gill, CEO of UnWired Nation. “Together with Apptera, we are able to provide the world’s largest online marketplace with compelling new ways to reach their customers, and continue to build brand presence, while enabling our partners and advertisers to connect users in the most timely and relevant manner possible.”
Apptera’s MobileAd Technology provides businesses the ability to place relevant ads in a call flow that match the needs and interests of the caller. For example, when UnWired Nation calls an eBay user notifying them of their bid status for a camera, the user could hear a short ad -- served by Apptera’s MobileAd Technology -- about camera accessories, prior to the user’s opportunity to bid on the auction. By enabling voice ad-insertions within these outbound calls, Apptera provides an unprecedented way for advertisers to promote complementary products and services at the exact time a prospect is making a purchase decision.
“Millions of eBay bidders will hear relevant valuable messages from merchants that offer complementary products to what they are bidding on in the auction,” said Marketta Silvera, CEO, Apptera. “To help businesses monetize outbound calls to their communities such as business prospects, customers, alumni, social networks and even fantasy sports enthusiasts, Apptera leverages UnWired Nation’s Publishing Platform.”
To hear more about how Apptera’s MobileAd Technology helps businesses such as directory assistance (DA), ticketing and online auctions monetize their calls, Apptera’s CEO, Marketta Silvera will be speaking at the “AlwaysOn Stanford Summit CEO Showcase”, Wednesday, August 1, 3:45pm PDT that will precede Senator John McCain’s “Featured Fireside Chat”.
About Apptera
Apptera provides technology for mobile advertising, search & commerce. This technology helps companies increase revenues through ad-serving capabilities and campaign management solutions. The services are provided In-Call at the exact moment a consumer is interacting with a business over the phone. Dozens of companies have adopted Apptera's technology and through these customers, more than 1,800 businesses in the communications, retail, financial and transportation industries form the user base for Apptera's award-winning solutions. Founded in 2001, Apptera is a privately held Silicon Valley-based technology company funded by leading venture capital firms. For additional information, visit www.apptera.com.
Apptera, the Apptera logo, and Apptera MobileAd Manager are registered trademarks, service marks or trademarks of Apptera in the United States and/or other countries. All other company names or product names may be the trademarks of their respective owners.
About UnWired Nation
UnWired Nation provides a Voice Publishing Platform that allows companies to the reach any mobile phone through the ubiquitous medium of voice. The service allows our customers to deliver interactive, timely and personal opt-in voice-enabled content or services to their users for free. The platform can be easily and quickly integrated into companies’ existing infrastructure through the use of APIs, and provides a revenue generating component through in-call advertising. The company's first product, UnWired Buyer for eBay, allows eBay users to remotely bid in the final three minutes of an auction. UnWired Nation has delivered millions of voice-based mobile interactions on behalf of eBay, resulting in increased average selling prices and overall utilization of eBay. The company is headquartered in Austin, Texas and funded by Gefinor Ventures, Accent Texas Fund I, LP, Aegis Texas Venture Fund, DFJ Mercury and other investors.
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