News
25/06/2007 - Orange Selects PhoneSpots Mobile Advertising Solution
Highly Targeted Advertising Delivered to Mobile Phones Following Directory Assistance Calls
OAKLAND, CA--(Marketwire - June 19, 2007) - PhoneSpots, a provider of next-generation mobile phone advertising, announced today that Orange UK, a leading provider of mobile phone service and directory assistance, has selected PhoneSpots' mobile advertising exchange to deliver enhanced listing information and targeted advertising to mobile phones that call the company's popular "118 000" directory assistance service. Following each call to 118 000, a text message containing the enhanced listing and advertising is automatically sent to the caller's phone. More information about PhoneSpots and its mobile advertising exchange may be found at www.phonespots.com.
PhoneSpots' mobile advertising exchange is powered by the company's sophisticated "context engine" software, which analyzes each directory assistance query to determine the most relevant advertisement and content to deliver along with the requested listing. The highly relevant nature of the advertising and content delivered by the exchange increases directory assistance caller satisfaction and results in a uniquely lucrative opportunity for directory assistance providers to monetize calls to their services. PhoneSpots enables customers such as Orange to receive payment from advertisers on a pay-per-click, pay-per-call, CPM impression, or subscription basis.
"Caller experience is paramount for Orange UK's directory assistance business, so it's critical that our callers find value in the content and advertising we deliver," said Jon Cheetham, Senior Product Manager, Orange UK. "The PhoneSpots mobile advertising exchange enables us to strike the delicate balance between creating a premium caller experience and delivering successful advertising campaigns."
"We have seen a significant uptake in calls during the times we have targeted the delivery of our mobile ads to Orange directory assistance callers," said Martyn Noble, Chief Operating Officer of Blueback Taxi, one of the first advertisers on the PhoneSpots mobile advertising exchange. "Targeting our ad placement to reach people who have called 118 000 looking for a restaurant, bar, night club, or airport has produced consistently great results."
"The directory assistance marketplace is becoming increasingly competitive, both in the U.S. and abroad," said Tom Arthur, chief executive officer, PhoneSpots. "The PhoneSpots mobile advertising exchange enables directory assistance providers to compete more effectively by delivering precisely targeted advertising and content that is valued by consumers and positively impacts the bottom line."
UK advertisers interested in reaching mobile consumers with advertising relevant to calls made to 118 000 should contact PhoneSpots in its London offices on +44 (0) 207 092 1764 for more information on advertising campaign creation.
About PhoneSpots
PhoneSpots is redefining local search and advertising for the mobile market. PhoneSpots enables directory assistance and yellow pages providers to deliver local search results along with contextual advertising to mobile phones, creating differentiated service offerings and meaningful revenue streams. PhoneSpots is venture-backed and headquartered in Oakland, Calif. For more information, please contact (510) 740-5200 or visit www.phonespots.com.
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