News
30/11/2006 - Survey Finds Internet Yellow Pages Users Opt for Click to Call Enabled Businesses
80 Percent of Click to Call Users Say Click to Call Enhanced Yellow Pages Website Experience.
eStara, a leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today released new statistics from a survey of 1,400 Internet Yellow Pages (IYP) click to call users. Among the chief findings were that 84 percent of users said they were "more likely" to contact a business with click to call than one without the service, while 80 percent indicated the service enhanced their IYP experience.
IYP visitors are using click to call for a number of reasons:
-- 14 percent used it to make a purchase;
-- 28 percent to schedule an appointment or reservation;
-- 33 percent used click to call to get more information about a product
or service.
The survey also revealed that more than one-quarter of IYP users would have used another directory, or called an alternate business listing if the one they opted for did not have click to call.
"Consumers are using directories for far more than search these days, they are looking to transact real business. These survey statistics demonstrate that click to call is adding tremendous value for IYP Websites and their users," said John Federman, CEO, eStara. "Whether in a classified, directory listing or interactive advertisement, click to call is gaining tremendous user acceptance from both marketers and Web browsers alike because it bridges the gap between the Web and telephone to enable effective buyer and seller interactions."
The study, conducted between October 2005 and October 2006, surveyed click to call users of major North American Internet Yellow Pages. These results were released at the Kelsey Group's ILM:06 Conference in Philadelphia where Federman will be participating in a conference panel discussion highlighting pay per call and call tracking best practices for local search.
"Kelsey Group research indicates that users are out in front of advertisers in their adoption of interactive local media technologies like click to call," said Matt Booth, Kelsey Group vice president and program director, Interactive Local Media. "At the same time, our forecast shows growth in click to call and pay for performance advertising models, like pay per call, so we can expect advertisers to follow the audience."
http://www.marketwire.com/mw/release_html_b1?release_id=189634
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